The purpose of this article is to study Finland`s relatively rapid economic success since the mid-1990s using a conceptual history approach and focusing particularly on neo-liberalist rhetoric. The thesis is that neoliberalist policies were introduced, not in the typical political form but rather in order to maintain and save the welfare State. It also focuses on questions of lack of resistance and political debate. It is argued that a relatively moderate rethoric has its origins in Finnish history. In Finland, the State has represented something good for many citizens. Although at present the State is competitive, there are problems at the level of the welfare state, which has essentially slowed down since the economic depression of the 1990s.