The first experiences of college radio in LatinAmerica are established in Argentina. Over time some
countries in the region have to opened this kind of stationss howing a diversity of sounds and ideological ideologies for the benefit of community. Is a non-profit media, which no wgrows throug houtthe regione mbraced by the advantages that come with the digital and Internet age. Institutional, community and university radios are opening spaces for supporting cultural and academic content to the student experimentation. The present study is a documentary research showing the historical part and the actual significance of the cases of Mexico, Chile, Colombia, Argentina and Ecuador, with an emphasis on the challenges facing this conglomerate that has been slow to enter the new digital interactive dynamics and productions incorporate more social content necessary in these times, where commercial speech abound and civil society requires reliable media fórums.
Keywords:
college radio, Latin America, students, universityextension
Author Biography
Marina Vázquez Guerrero, Universidad de Colima
Profesora-investigadora de la licenciatura en Publicidad y Relaciones Públicas de la escuela de Mercadotecnia de la Universidad de Colima.
Vázquez Guerrero, M. (2015). The college radio in Latin America: importance and challenges. Comunicación Y Medios, (31), Pág. 151 – 170. https://doi.org/10.5354/rcm.v0i31.36162
