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Sexist Advertising in Chile as a Violation of the Fundamental Rights of Female Consumers

Authors

  • Bárbara Sepúlveda Hales Fundación Observatorio Contra el Acoso Callejero, Chile
No. 12 (2016): Anuario de Derechos Humanos 2016
https://doi.org/10.5354/adh.v0i12.42750

Abstract

In Chile, publicity is only regulated with regard to misleading advertising, or alternatively it is viewed from the standpoint of the protection of the right to honour and personal image visà-vis freedom of expression, primarily that of mass media in the exercise of journalism. There is, however, no legislation regulating the abuses incurred by advertising from the perspective of the fundamental rights of consumers. This paper aims to show that the self-regulation of advertising companies through the Council of Self-Regulation and Advertising Ethics has resulted in a lack of legal limits as to the kind of adverts that can be produced, so that a wide range of images and messages can be presented, even when they violate the human rights of women by means of discrimination and sexist stereotypes. In order to do this, I examine the abuses of advertising in a number of well-known cases from the perspective of the fundamental human rights, and women’s rights in particular.

Keywords:

Advertising, sexism, gender, consumers, human rights

Author Biography

Bárbara Sepúlveda Hales, Fundación Observatorio Contra el Acoso Callejero, Chile

Abogada. Licenciada en ciencias jurídicas y sociales, Universidad de Chile. Egresada de Magíster en Derecho, con mención en Derecho Público, Universidad de Chile. Directora Ejecutiva de la Fundación Observatorio Contra el Acoso Callejero.

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How to Cite
Sepúlveda Hales, B. (2016). Sexist Advertising in Chile as a Violation of the Fundamental Rights of Female Consumers. Anuario De Derechos Humanos, (12), 205–222. https://doi.org/10.5354/adh.v0i12.42750
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Anuario de Derechos Humanos
Facultad de Derecho
Universidad de Chile
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